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Globally the speediest escalating sports are Extraordinary; in actual fact As outlined by advertising and marketing field figures, you can find now an approximated 168 million active participants worldwide.
Using the mass advertising capacity, power and kudos of the intense brand name (the athletics channel by now broadcasts in more than sixty countries in 12 languages reaching no less than a staggering 38 million properties) the team is venturing into distinct areas in which they believe they are able to make a true distinction, ultimately helping to elevate the general profile of maximum sports.
Since founding the Extreme Sports activities Channel, the model has swiftly advanced into various Activity-orientated businesses world wide, launching many new enterprises which include Serious Beverages (with its award-profitable variety of all normal beverages presently promoting in 23 countries), Severe Medics (a novel team of really experienced and specialised paramedics covering Excessive sports activities events throughout Europe), EX Element, Extremepie (previously Europes biggest surf & ski on-line and mail-purchase retailer), Serious Motels (a very new hotel strategy designed especially to cater for Intense sporting activities enthusiasts – the initial 130 Bed room resort opened in Cape City in November 2006) and now Intense Mayhem. Oh, and also watch out with the start of Uncooked Point out – the teams new sports activities trend outfits label, with foot-ware, watches and eye-ware also in the design pipe-line.
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